Sunday, February 01, 2009

BobCar - Truck Marketing

What is a BobCar?
 


BobCar is the first versatile and highly engaging Mobile Demonstration Showroom and Sales Boutique that can travel and be positioned in any high traffic city, urban and suburban center: 

  • Conducting extensive product demos + actual sales of brand marketer services.
  • Giving the consumer a first-hand look, feel, demonstration of specific a product or service when they walk up to the BobCar to ask 'what is this', then directed to a participating local retail partner and/or offered the option to purchase the product/service on the spot.
BobCar - represents the very first offering in "experiential media", delivering to all brand marketers, total flexibility to create and drive ""hands on"" peer-to-peer product and service demonstrations; tightly focused market data collection, local retail bounce-back programs, active online and mobile wireless SMS + download messaging engagements; and many unique forms of measurable ""interruptive"" media experiences that quickly resonate with B2B and B2C in real time. 

BobCar - is an approachable, highly friendly, highly interactive, highly stimulating experience. 

BobCar - immediately eliminates the 'fear' and 'intimidation' factor. 

BobCar - is not obtrusive to any public or private sector. Delivering a fully turnkey packaged program, from ideation to program drawings through fabrication, all designed, managed and supervised through seasoned field and account management teams.



3 comments:

Anonymous said...

with brick and mortar shops like circuit city out of business I'm sure businesses like these will thrive

Anonymous said...

This marketing concept looks great!

Anonymous said...

I saw one of their mobile showrooms in NYC about 6 weeks ago. They do a great job!