The network generated a record $206 million in advertising revenue for the game telecast and $261 million for the entire day, NBC announced.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Jeff Zucker, the president and CEO of NBC Universal, said in a written statement released by the network. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy."
NBC sold 69 ad spots for the game telecast, according to a network spokesman.