Can Adobe Unbox? - Forbes.com

"Bruce Chizen's Adobe Systems is in a sweet spot. This week, the company unveiled its biggest software package ever, and initial reactions are positive. For the event, Chizen and executives traveled from their San Jose, Calif., headquarters to Manhattan, renting an airy SoHo gallery space to show off their new products to creative professionals and Wall Street analysts.
But are cellphones and ad revenue among the long-term growth engines his investors are seeking – beyond Adobe's (nasdaq: ADBE - news - people ) core creative software?
On display in SoHo was Adobe's Creative Suite 3, or CS3, software that ties together its hugely popular graphic-design titles like Photoshop and Illustrator with the animation and Web design products like Flash and Dreamweaver that it acquired as part of its $3.4 billion deal for Macromedia in 2005."