"Wireless transactions are common in some countries, such as Japan, where shoppers with mobile phones can pay with a wave of a handset instead of a swipe with a credit card, but the market is in its infancy in the United States.
U.S. mobile service providers see mobile payments as a way to increase customer loyalty while payment companies such as Visa view phones as the key to winning over American consumers, who use cash and checks for 46 percent of their spending.
"I think the mobile device is simply the most promising new form of payment system available today," Coghlan said during his CTIA keynote.
About 57 percent of U.S. consumers are interested in using cell phones for purchases and 64 percent would consider leaving a wireless service provider that did not offer mobile payments, Coghlan said, citing a Visa survey of 800 people in mid-March.
Visa said on Wednesday that it would become an investor in Web venture dotMobi, which is promoting use of the .mobi Internet domain address -- instead of .com, for example -- for mobile Web browsing. It did not disclose the size of the investment."
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