Skimlinks, the leading in-text monetization platform for Web publishers, today announced it has raised $4.5 million in Series B funding. Led by Bertelsmann Digital Media Investments (BDMI), the new investment will help continue Skimlinks' rapid growth in existing and new vertical markets within the United States and around the globe. It will also finance product research and development that will deliver even higher yields for publishers, improve consumer experience, and increase ROI for advertisers.
"We chose BDMI to lead this round because of its stellar experience in both online publishing and advertising," said Alicia Navarro, CEO of Skimlinks. "We're delighted that all of our investors continue to believe in the value Skimlinks delivers, and we look forward to using this investment to continue our rapid expansion throughout Europe and the United States."