newBrandAnalytics raises $26 million in venture funds. D.C.-based newBrandAnalytics has raised $26 million in venture funding.
NewBrandAnalytics, which specializes in ferreting out customer feedback on hospitality businesses, said it would use the funds to accelerate its growth and sign up more customers. The company uses a software product called Social Guest Satisfaction to scour a variety of social media sites for credible customer feedback. It then analyzes, interprets, and categorizes each customer mention, using them to create business intelligence reports for hotels, restaurants, retailers and leisure companies.