Women's Blog Network BlogHer Raises $7 Million in Series C
Blogher which recently concluded that women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%) and opinion-sharing (55%), while they are 50 percent more likely to turn to social networking sites as a means of keeping in touch with friends and family (75%), has raised $7 million in Series C funding from Azure Capital, Venrock, and Peacock Equity.
"Social media continues to be a growing phenomenon, and bloggers, in particular, represent a highly engaged and influential segment of social media users for brand marketers looking to connect to consumers online," said Susan Wright, President of Compass Partners LLC. "Bloggers have a broad reach in the social media population and the survey demonstrates that women who blog are the most actively engaged social media participants -- constantly seeking out new ideas and ways to share their opinions about those ideas."
According to the company's website - they were founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone.
BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment.
BlogHer provides quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency.
In July 2008, BlogHer entered into a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen.
The partnership also includes an investment by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance's Media, Communications and Entertainment business, and returning investor Venrock.