Bit.ly, recently raised $2 million in venture financing, tracks real-time statistics on how many times links are clicked and where users are coming from
Information that could be valuable to companies and brands looking to measure the impact of an e-mail message, link, tweet or mention online.
Technology startup bit.ly began as a project at Betaworks. Investors include: O’Reilly Alpha Tech Ventures, Social Leverage, The Accelerator Group, SoftTech VC, Ron Conway, Josh Stylman, Pete Hershberg, David Shen Ventures, Jeff Clavier, Mitch Kapor, Howard Lindzon,Chris Sacca, and Founders Fund (Dave McClure).
bit.ly allows users to shorten, share, and track links (URLs).
Reducing the URL length makes sharing easier. bit.ly can be accessed through the website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog.
Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata.