Conductor, Inc, provider of enterprise SEO measurement and optimization solutions, announced $10 million in Series B funding, led by new investor Matrix Partners. FirstMark Capital, who led Conductor's Series A financing, also participated in the round.
Conductor is a leader in developing products and solutions designed to address the largely untapped natural search market. Given the industry's lack of dependable data and intelligent tools, enterprise marketers frequently neglect the significant opportunities in natural search -- investing only 11 percent of their search marketing budget, despite the fact that nearly 85 percent of all search activity occurs in the natural space.
Conductor's technology empowers online marketing professionals to gather reliable data on their SEO efforts, make better decisions on capturing search market share, and accurately measure the ROI of these efforts.
"We see persistent demand from large organizations to invest in SEO. However, lacking the tools to manage and measure that investment, many large organizations are effectively inactive in natural search and miss out on significant opportunities to grow their businesses," said Nick Beim, a General Partner with Matrix Partners. "Conductor has demonstrated considerable success in improving the metrics and transparency of natural search."
"Matrix and FirstMark bring important industry expertise, support and extensive networks that will enable Conductor to continue giving our customers insight into their natural search efforts," said Seth Besmertnik, CEO of Conductor. "We look forward to continuously adding significant value to our customers by closing the loop for their natural search marketing efforts."
Conductor has added experienced senior management and staff from major search engines, software as a service (SaaS) providers, and the SEO/SEM industry over the past year.
Conductor also offers a range of associated professional services to its over 200 Fortune 500 and Internet Retailer 500 clients, a majority of the leading interactive agencies, and some of the world's most prestigious publications. Based in Chelsea, Manhattan, the company was founded in 2005, and is one of the fastest growing companies in New York
Conductor's subscription-based, software as a service platform enables customers to gather competitive data, prioritize and improve their decision making, and accurately measure the ROI of their SEO efforts.