...drum roll...and the Hottest Tech Company (according to Businessweek) in 2009 is...

AMAZON

Jeff Bezos used the web to shake up book retailing and e-commerce.

Now he's using the power of web to sell electronic books on his Kindle e-reader.

The whole premise? The notion that consumers will pay for content when the bar is set low enough. See Apple iTunes.

Congrats all Amazonians.