All about Microsoft’s “Lauren”
Her hair is red, her eyes dark brown, her physique slim. She stands 5′2″ in her stocking feet and weighs 113 lbs. in her birthday suit.
Her name is Lauren De Long, and she set a million geek hearts aflutter with her spunky performance in the now famous “you find it, you keep it” PC ad, in which she chose an HP (HPQ) Pavillion running Microsoft (MSFT) Windows Vista Home Edition over any computer in the Apple (AAPL) store.
She’s the young, hip, Volkswagen-driving redhead who stars in the latest Microsoft’s (MSFT) TV campaign. Told that if she can find a 17-inch laptop for under $1,000 she can keep it, Lauren ends up — to the Mac aficionados’ dismay — with an HP (HPQ) running Windows Vista.
“I would have to double my budget, which isn’t feasible,” Lauren says as she drives away from an Apple Store, where 17-inch notebooks start at $2,799. Then she sighs and delivers the ad’s coup de grace: “I’m just not cool enough to be a Mac person.”