Thursday, March 22, 2007

Hello NBCNewsTube, Goodbye GoogTube, and Goodbye Mortiz off Goog Board

"During the press conference, Peter Chernin and Jeff Zucker mentioned signing five advertisers in four hours before the venture was announced. A little color on that from an executive close to the deal: NBCU’s digital media sales head Peter Naylor was asked to pitch some advertisers on being part of the announcement. Armed with a hastily constructed presentation, “favorable” CPMs and the power of being part of a press release they hadn’t seen, Naylor had commitments for Q3 and Q4 from five charter advertisers in four hours—“multi hundreds of thousands of dollars.” The exec: “He sold in four hours more than 10 percent of the total revenue YouTube made last year. That tells me everything I need to know about the commercial demand.” -- Based on an analyst’s estimate that YouTube 2006 took in about $15 million in revenue for 2006, the Wednesday afternoon sales would be worth more than $1.5 million. Two more advertisers came on Thursday morning. "

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