Wednesday, February 28, 2007

Click Fraud at Google - Fortune

"How much click fraud exists on Google and Yahoo! (nasdaq: YHOO - news - people ), its primary competitor, has been up for debate for months.

Pay-per-click ads are Google’s bread and butter, and the company wants to make sure advertisers don’t think it is growing fat on stolen goods.

That’s why Google (nasdaq: GOOG - news - people ) offered some insight Wednesday into the way it fends off click fraud--malicious attempts by Web crooks to click on ads for the pocket change it generates, or in order to spend up competitors' advertising budgets."

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