Jimmy Wales, Wikipedia Looking to Monetize - Business 2.0

"Jimmy Wales may have created the world's largest encyclopedia, but he can't keep his inbox in order. In the back of a black London cab, careening from one high-powered meeting to the next, Wales sits hunched over his Sidekick.

If his e-mail were run like Wikipedia, Wales's pride and joy, he'd have thousands of strangers reading and editing it for him. Instead, he's struggling to find messages from such Wikipedia fans as Peter Gabriel and Richard Branson.

"Bono was complaining that I wasn't returning his e-mails," Wales says, not looking up from the tiny screen. "It turns out, they were in my spam folder." "