Coming to Xbox 360: Films and TV - WSJ.com

"Microsoft Corp. plans to begin offering movies and television shows later this month that users can download onto the Xbox 360, the company's most serious effort yet to expand the entertainment options available for the console beyond videogames.
As it gears up for what is expected to be an intense, competitive holiday season in the games business, the Redmond, Wash., software giant said it will sell episodes of television shows including the likes of 'CSI' and 'Star Trek' and rent movies such as 'Mission Impossible III' and 'Superman Returns' for users of Xbox 360 to download and watch on their television sets. The service, called Xbox Live Video Marketplace, will launch Nov. 22. Microsoft yesterday said the entertainment companies initially offering content through the service will include CBS Corp., Viacom Inc.'s MTV Networks and Paramount Studios, and Time Warner Inc.'s Warner Brothers."