The Color Of Money - Newsweek

"But this time, Doerr's characteristic hyperbole may be good for the country and the planet. Though KP wasn't the first to embrace the green religion, it now leads an enormous wave of financial and political capital being spent on breaking our dangerous reliance on fossil fuels. U.S. investors are on track to pour $2.5 billion into green-tech start-ups this year, up from $1 billion in 2002, according to the Cleantech Venture Network. None of KP's green companies has produced actual products or revenue yet, so it's too soon to tell whether this is merely another frothy Silicon Valley bubble. But KP's decision to go green, after five years of gradually dipping its toes in the sector, signals even bigger industrywide bets to come. After all, where mighty KP goes, other investors usually follow. "