Thursday, September 28, 2006

RED HERRING | Final Bell for Mobile ESPN

"After spending $80 million to acquire only 30,000 subscribers, the Walt Disney Co. announced Thursday it is pulling the plug on Mobile ESPN, a high-profile sports-oriented mobile phone service.

Disney, ESPN's parent, ended its sports MVNO experiment and will offer its branded content through mobile carriers, according to a report in Thursday?s Wall Street Journal. That means it will no longer offer mobile phone service along with its sports updates and news."

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