Thursday, September 28, 2006

Mobile ESPN Will End Venture, Seek New Strategy -

"ESPN, a unit of Walt Disney Co., plans to pull the plug on its sports-themed mobile-telephone venture later this year but hopes to expand its wireless presence by licensing its Mobile ESPN application to other providers.
The New York sports-entertainment company confirmed Thursday that it will immediately suspend sales of new handsets for the Mobile ESPN service it launched less than a year ago. The company has developed cellphones that feature a variety of sports-centric content and features. But it has struggled to build a customer base in a fiercely competitive cellular industry with much bigger players."

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