Before the Call will use the funds to finance its go-to-market strategy, increase marketing and sales efforts, and expand the company's on-demand sales intelligence offering to a broader group of customer relationship management vendors. Its sales intelligence solution currently runs on salesforce.com's AppExchange, the world's first on-demand platform.
'There is an undeniable need for greater efficiency within the intelligence-gathering part of the sales process, which is typically expensive, disjointed and extremely time-consuming,' said Kathryn Gould, who heads up Gould Investments. 'Before the Call dramatically improves sales effectiveness by letting reps focus on closing deals instead of on research, and its on-demand model costs a fraction of what traditional intelligence tools run.' "
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