Tuesday, April 11, 2006

Venture Capital Access Online | Venture Capital News

"Before the Call, the market and technology leader in on-demand sales intelligence solutions, has received $2.54 million in funding led by Gould Investments of Menlo Park. The Band of Angels, a formal group of more than 100 former and current high-tech executives in Silicon Valley, also contributed to the round, along with Steve Blank, Epiphany founder, and Martin Brauns, former CEO of Interwoven.

Before the Call will use the funds to finance its go-to-market strategy, increase marketing and sales efforts, and expand the company's on-demand sales intelligence offering to a broader group of customer relationship management vendors. Its sales intelligence solution currently runs on salesforce.com's AppExchange, the world's first on-demand platform.

'There is an undeniable need for greater efficiency within the intelligence-gathering part of the sales process, which is typically expensive, disjointed and extremely time-consuming,' said Kathryn Gould, who heads up Gould Investments. 'Before the Call dramatically improves sales effectiveness by letting reps focus on closing deals instead of on research, and its on-demand model costs a fraction of what traditional intelligence tools run.' "

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