Why IBM Should Buy Electronic Arts

Two tech titans are at each other's throats. Last month Microsoft unveiled the Xbox 360. It looks as jazzy as an Apple iPod music player--a notable feat since nerdy Microsoft has never before shown a touch for esthetics. Shocking is the toy's performance: It will run 10 to 20 times faster than the old Xbox, thanks to a three-core 3.2 gigahertz chip from IBM. Such horsepower means the Xbox 360, available this fall, will pump out animation so rich you'll scarcely discern the pixelated version of Tiger Woods from the golfer's flesh-and-blood form.

[Forbes.com]