CVS Selling Disposable Camcorder

"CVS Corp. began selling a disposable digital camcorder Monday that the nation's No. 2 drugstore chain hopes will boost its photo lab business and be as popular as single-use film and digital cameras.

Pure Digital Technologies Inc., a San Francisco-based start-up company, developed the $29.99 pocket-size device."

[LA Times]

Pure is backed by Crescendo, Benchmark, Focus, Sequoia, and Steamboat. Company will do about $100M in revenue this year. Last round post money valuation was $133M. This CVS deal (and probably others like it) increase the value of the company by magnitudes. When cheaper disposable camcorders come to market, Pure's product will become commoditized. It's only a matter of when.