Buy.com to go public again

"With e-commerce regaining credibility, Buy.com Inc. is making another go at operating as a public company. "

Buy.com today is on the road to recovery. The company reported a loss of $15.4 million on revenues of $290.8 million in 2004, though its losses in the fourth quarter totaled only $1.4 million on revenues of $88.2 million. In 2000 its revenues were $787.7 million, but losses totaled $133 million. At the time the company spent $61.5 million for marketing, a number that was trimmed to $15.4 million in 2004.

Buy.com also is going public after online retailers reported strong sales in 2004. According to comScore Networks, retail spending online rose 26% in 2004 to $66.5 billion from $52.9 billion in 2003.