Stella Fayman: 3 Tips to Make Sure Your Startup Doesn't Get Ripped Off By a Credit Card Processor
Guest blogger Stella Fayman from transfs.com, a comparison shopping credit card processors on:
"3 Tips to Make Sure Your Startup Doesn't Get Ripped Off By a Credit Card Processor
When startups begin accepting credit cards as payment, they are likely to sign up with PayPal without doing much research. However, as business booms and revenue from credit cards grows, it's way more cost effective to switch to a credit card processor (merchant account provider). Be wary, processors are known to be tricky and take advantage of business owners who know little about their trade. Here are some tips to make sure you don’t get ripped off:
1)No cancellation fees allowed- Make sure to read the fine print from your credit card processing contract. You may be surprised to find a cancellation fee from at least $250 to several thousand dollars.This fee is a way of guaranteeing your loyalty to the processor, regardless of your satisfaction with their service. The good news is that getting rid of this fee should not be a problem: most salespeople have the authority to waive it. To avoid this problem, talk to the salesperson and make sure the fee is waived in writing either in the contract or as an amendment. As a startup, making sure to have the no cancellation fee clause is a great hedge in case anything goes wrong.
2)Only interchange plus pricing- The bulk of the processing fee goes to Visa and Mastercard—this fee is called “interchange” and is set in stone. Interchange-plus pricing is the fairest form of pricing structure for your business, meaning that you pay the interchange fee plus a constant markup which goes to the processor as a service charge. Having this structure ensures there are no tricky fees or hidden costs, unlike tiered pricing structures.
3)Comparison shop- Research shows that the best deal can be found by http://www.transfs.com comparison shopping credit card processors--at least five. However, make sure to compare on an apples-to-apples basis, and be sure each processor knows that you are actively shopping. You can easily make your bids more competitive by leveraging the power of comparison.
If you have any questions or want to learn more about processing, I blog about credit card processing at the TransFS blog or email me at firstname.lastname@example.org.
TransFS is a comparison shopping site for credit card processors. Similar to getting multiple plane tickets from airlines using Expedia, TransFS lets business owners compare top quality processors on an apples-to-apples basis and makes sure they get the best deal by not having any cancellation or hidden fees, and only interchange plus pricing. TransFS also launched the Credit Card Processor Directory, where business owners can rate and read reviews about processors."