Google (GOOG) continued to outshine the group and continued to take share with growth of 32% YoY in November. According to the numbers, Google’s search share increased to 64%, while Yahoo (YHOO) and MSN’s (MSFT) share stayed flat at 21% and 8%, respectively.
Yahoo’s query growth was up 8% sequentially and up 11% YoY, compared 8% YoY in October, so this is a modest positive for Yahoo.
MSN’s query volume declined 6% sequentially and was up 2% YoY, down from 3% in October, a negative that shows Microsoft continues to face difficulties in attracting volume (in prior write-ups, we viewed this as Microsoft’s chief concern).
Ask.com feared worse with query volume declining 7% sequentially and was flat YoY. Its share of searches fell 20bps to 3.8%."