Fierce: App Store has redefined mobile experience

"the App Store has reshaped the mobile user experience from top to bottom--no longer must subscribers troll carrier decks and retailer web sites in search of applications optimized for their particular device or operating system, or suffer through absurdly complicated download protocols. Moreover, the sheer abundance of applications available from the App Store virtually guarantees there is an app tailored for every iPhone owner, regardless of their personal wants and needs--no longer must developers create applications designed to reach the widest possible mass-market demographic. No wonder Google, Research In Motion and Palm have all announced rival app shops of their own, and a likeminded Microsoft effort is reportedly in the works--for consumers and developers alike, the best is still to come."