By offering highest reception performance at a reasonable cost using its innovative architecture and technology, SiPort is developing market leading silicon solutions to receive digital multimedia broadcast for the mobile market Consumer demand for mobile access to their emails, favorite website, and now music and video, has been amply demonstrated by the run away success of MP3 and streaming video. SiPort’s target customers include leading OEMs selling MP3, cell phones and other portable media players.
To create a unique communications engine, SiPort is assembling a world class team in all aspects of receiver development. SiPort is backed by leading investors in the venture capital community.
Formed in 2004, SiPort is a fabless semiconductor company developing mixed signal RF and digital baseband wireless receiver chips supporting multiple Digital Broadcast Standards. Investors in the startup include Lightspeed Venture Partners, Morgenthaler, New Venture Partners and Intel Capital.
The startup is reportedly betting the first application for its chip will be portable GSP devices, given HD Radio's ability to datacast real-time traffic information from local radio stations in far more detailed and comprehensive fashion than is currently available via the analog FM band.
In August, SiPort---a supplier of digital terrestrial broadcast receiver ICs that is partly backed by Intel Corp.--said that its device received ''HD Radio Ready'' certification from iBiquity Digital Corp. IBiquity is the developer and licensor of HD Radio technology.