Mobile search activity is also up across the board. When they surveyed mobile consumers on how they’d been using their handsets, they found the following:
Downloaded or looked at maps or directions: 17.6 percent, up from 10.8 percent in 2007
Searched the Internet for products or services in their local area: 15.6 percent, up from 9.8 percent in 2007
Searched the Internet for products or services outside their local area: 14.3 percent, up from 6.4 percent in 2007
Obtained information about movies or other entertainment: 13.7 percent, up from 8.2 percent in 2007
Connected with a social network, such as MySpace or Facebook: 9.6 percent, up from 3.4 percent in 2007
To state the obvious, it’s quite apparent that consumers are more ready than ever to embrace mobile devices into their daily lives. What isn’t as apparent, however, is the responsibility the mobile industry has to get their act together and make use of this. Unless they’re damn sure they can come up with something worthwhile, it’s time to adopt open and royalty-free platforms. Drop the horribly misguided efforts to create new, proprietary platforms which do nothing but increase segmentation and confuse users. With only 19% of US mobile users owning smartphones and nearly 50% looking to jump on board, we’re going to see a whole lot of new smartphone owners soon - so lets make it as easy as possible for them to enjoy it.