Monday, November 10, 2008

Corrina: how facebook is changing italian social and political life

Two events have recently shaken Italian cyberspace: the launch of the Italian version of Facebook and the comments of Italy’s Prime Minister Silvio Berlusconi after the election of President-elect Barack Obama. I believe that after these two events Italian social and political life may never be the same again.

I do not think I am exaggerating trends here, although empirical data for now is scarce. Being myself one of the early adopters of Facebook, at the start I only had a few Italian Facebook friends in my mainly Anglo-Saxon circle – most of my Italian friends were offline, and those already on Facebook like myself were mainly living abroad or they were back in Italy after having spent some time abroad. This was hardly surprising, given that Italy still has one of the lowest rates of Internet use in Europe (35.6% according to a 2006 Istat report). But in the past couple of months Facebook has been literally invaded by Italians, quickly helping Italy reach first place for the greatest (and fastest) exponential growth in adoption of Facebook by a country. Italians seem to have a natural affinity with Facebook – they are not only joining in huge numbers (Facebook is now the fifth most popular site in Italy) but they seem to have seamlessly integrated this technology in their everyday life: Facebook is fast becoming the new “telefonino”.

1 comment:

Anonymous said...

good thing for facebook otherwise racist assholes wouldn't be revealed.

Egg on his Facebook
No longer a member of the Texas football team, Buck Burnette serves as a lesson about being careful with material put on personal Web pages

A template on facebook.com asks, “What are you doing right now?” An ill-advised response led to Buck Burnette’s expulsion from the University of Texas football team.

What began as a private text-message exchange on Election Night between Burnette and a friend soon became available for anybody with a computer to see.

Burnette, a sophomore offensive lineman from Wimberley, was dismissed from the team Nov. 5 for posting a racially insensitive remark about President-elect Barack Obama on his Facebook page.

“I told (our players) to be careful with Facebook and MySpace,” Texas coach Mack Brown said. “Those things are really dangerous.”