The Oprah Effect - AMZN Kindle

This summer, Oprah received a gift that she says changed her life. "It's absolutely my new favorite favorite thing in the world," she says.

Meet the Amazon Kindle™, a wireless portable reading device with instant access to more than 190,000 books, blogs, newspapers and magazines. Whether you're in bed or on the train, Kindle lets you think of a book and get it in less than a minute.

Although the Amazon Kindle costs $359, Oprah looks at it as an environmentally friendly investment. "I know it's expensive in these times, but it's not frivolous because it will pay for itself," she says. "The books are much cheaper, and you're saving paper." All books are $9.99 or less.

As a special offer for Oprah Show viewers, Amazon.com is giving $50 off the price of Kindle. Enter the promotional code OPRAHWINFREY during the checkout process at Amazon.com to receive the discount. This offer is valid through November 1, 2008.

Code for $50 off the price of Kindle: OPRAHWINFREY