Richard Ludlow, 22, turned down a job offer from McKinsey and deferred admission to Harvard Business School to start New York's Academic Earth, an online hub for videos of university lectures and other educational content. Backed by angel funding, he aims both to earn a profit and to improve society—by making academic material widely available online so as to lower the cost of education around the world.
In between homework and basketball practice, high school senior Jasmine Lawrence, 17, landed deals with Wal-Mart and Whole Foods to carry her line of natural cosmetics. Lawrence started Eden Body Works in Williamstown, N.J., to offer alternatives to chemical products after a bad experience with a hair relaxer."
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