paidcontent: Blogs to Riches: Perez Hilton

"Blogs to Riches: Perez Hilton: A profile of Mario Lavandeira, the blogger behind celeb gossip site PerezHilton.com, and his rise to fame. Ads on his homepage fetch up to $54,000 a day, and his overhead is minimal-- his only employee is his sister Barby, who fields emails and corrects typos. Which means he’s pulling down millions a year, the Wired story says. The site now averages 198 million pageviews a month, according to Quantcast. Nielsen Online estimates that while visitors to TMZ.com, one of his main competitors, stay only 15 minutes, those on Hilton’s site linger for 45 minutes. "