Sunday, July 13, 2008

John Cook: Zillow in crosshairs, Trulia gets $15 million

"Looking to bolster its war chest against heavily funded competitor Zillow.com, San Francisco-based Trulia today announced $15 million in additional capital.
Deep Fork Capital led the round, with prior investors also pitching in. Total funding now stands at $33 million -- less than half of Zillow.com's $87 million cash pile.
"The housing slump has permanently altered how people search for real estate and their thirst for information," said Trulia Chief Executive Pete Flint in a statement. "This additional capital will help us take advantage of this opportunity and continue our accelerated growth."
The battle for eyeballs between Trulia and Zillow continues. Zillow said it received about 5.2 million visitors in May, which compares to Trulia's 5 million monthly uniques. Still, Trulia dubs itself "the fastest-growing U.S. real estate Web site" and if it continues on the current pace it could surpass Zillow this year.

Who will win the battle between these two heavily funded Internet startups?"


No comments: