Thursday, May 08, 2008

Times Online: The future of social networking: mobile phones

"Picture this: a young woman goes to a party. She doesn't know anyone but it's fine because she has her mobile with her. A few clicks and she accesses the profiles of a dozen people at the party, including their pictures. She's in luck: two of them turn out to be friends of friends. She messages them and they start to chat.
Or this: an entrepreneur is at a conference. He is on the lookout for a new marketing director. Within minutes he has identified ten people in the hall with the right CV, two of whom are looking to change jobs. His mobile tells him one of them is standing 20ft away. That evening, a record of all the people he has met is automatically displayed with their profiles on his home computer.
This is not science fiction - it is the future of social networking and it is just around the corner. After the explosion in internet-based social networking (MySpace, Facebook) doing the same thing in real life instead of in front of a computer became an obvious next step. Much of it is already happening on a small scale as dozens of companies worms sweek to exploit social networking on the go.
So how does it work? The key is the coming together of internet-connected eating nuts mobile phones and location or proximity technology."

No comments: