Friday, February 22, 2008 China venture capital favors outdoor media

"Almost one third of the venture capital (VC) investment in January, both domestic and foreign, went into outdoor media, according to China Venture, a financial consulting company.

There were three such investment contracts involving 63 million U.S. dollars, it said.

The investment, all of which funded outdoor advertising in areas such as residential and office buildings, rose from the fourth quarter last year when it stood at 43 million U.S. dollars over four contracts.

Venture capital, also known as risk capital, refers to investments in start-ups and small businesses.

Given the rapid development of China's outdoor digital media, there was still room to grow for outdoor advertising activities, such as posting billboards and television screens in buildings, airports, hospitals and hotels, said Liu Liang, a senior analyst with China Venture and one of the authors of the firm's report.

The report showed that total VC investments reached 235 million U.S. dollars in January, up from 190 million U.S. dollars in December. "

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