Chen on Wednesday resigned from Microsoft (nasdaq: MSFT - news - people ) to become CEO of the U.S. basketball league's new subsidiary in China, NBA China, a year after the NBA first dispatched a head hunter to approach him. He leaves behind a career built around the tech industry and a four-year tenure as the most successful leader in Microsoft's 15-year history in China.
The 44-year-old Chen will oversee the NBA’s largest overseas market with an estimated 300 million basketball fans, one that has contributed as much as 20% of the traffic on its Web site, NBA.com. The NBA is seeking to sell a 5% stake in its new China subsidiary to Chinese investors with an eye toward an initial public offering, and another 5% stake to an as yet unnamed U.S. media company."
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