Tuesday, June 19, 2007

SJ Merc: Yahoo shakeup a sign company's bet on content failed to trump technology

"But is it too late?

While Semel, 64, oversaw a turnaround following the dot-com collapse of 2000, he has been under fire in recent years as Yahoo has been increasingly eclipsed by Google.

After failing to buy Google in 2002, Semel bought advertising technology that had inspired Google's business model - but failed to make integration a top priority until last year. The delay allowed Google to ring up $10.6 billion in advertising sales in 2006 - 40 percent more than Yahoo - while claiming 48 percent of the U.S. search market, compared to 28 percent for Yahoo, according to Comscore."

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