WHO'S AFRAID OF GOOG?

"For a company that pledged to not be evil, Google makes a lot of enemies.

From Madison Avenue to Hollywood, some of industry's most powerful entities are marshaling their forces to combat a company that has risen to the top of the business world in less than a decade.

Fear is the motivating factor. And with every passing quarter, there is more to be worried about if you count Google as a competitor.

Since going public in 2004, the Internet giant's market value has grown to dwarf Disney and McDonald's combined. Earlier this year, it became the most visited Web property in the world and was named the world's most valuable brand. And its runaway success in search and advertising has big corporations like AT&T and Microsoft crying monopoly without a trace of irony."