Thursday, May 24, 2007

Exclusive: Facebook's new face

"Facebook may turn out to be a lot more important than any of us thought. It has just launched a major change in its strategy that will transform its role in the Internet ecosystem and could create a raft of new opportunities for companies of all sizes.

No longer will Facebook consider itself merely another social network. Instead it is becoming a technology platform on which anyone can build applications for social computing. Facebook CEO Mark Zuckerberg invited me to spend time with executives of Facebook and partner companies in advance of the announcement. (Here's an extensive feature I wrote for Fortune Magazine based on this exclusive access, Facebook Wants to Hook Up the World.)"

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