"About this Report, and the Obligatory Plug for Technorati
Technorati is known widely for its quarterly State of the Blogosphere reports, analyzing the trends around blogs and blogging. With this report, we expand on this tradition by introducing information and analysis relating to the broader range of social media on the Web -- what we and many others call the Live Web (another good definition). Technorati continues to grow well beyond its roots at the leading blog search engine; increasingly, we are the main aggregation point for all forms of social media on the Web, including blogs, of course, but also video, photos, audio such as podcasts and much more.
What makes this possible is the rise in the use of tags across all forms of social media and the increasing implementation of tags by the publishing platforms supporting each form of media. Increasingly, tags have become a lingua franca of Live Web, helping to categorize social media while also indicating where people’s attention might be at any given moment. But because each form of media is published from unique platforms with their own established communities, the audience found itself hopping from platform to platform to get a sense of what might be hot at any given moment. Which is why our social media aggregation service -- made manifest on our tagged media pages -- is growing at a torrid pace."
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