Thursday, April 19, 2007

Marshall Kirkpatrick » What Role Did Blogging Play in the Hitwise Acquisition?

"Experian has acquired Australia based website traffic analysts Hitwise for $240 million, it was announced today. That announcement really caught my eye because Hitwise has done an incredible job of using blogs and participating in social media to raise the company's profile. I can only assume that this has helped it raise revenues and thus contributed to its acquisition. What other traffic stats company puts out really interesting, timely data for free on a regular basis? What other companies write blog posts that hit the peak of Techmeme? What other traffic companies provide the fodder for thought provoking, informative posts on blogs like TechCrunch, Gigaom, Mashable and many, many more - on a regular basis? "

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