Thursday, April 26, 2007

Hispanic social-networking sites prosper - Yahoo! News

"Indie rocker Eric Monterrosa checks his Web page at least three times a day, answering fans, surfing for other new Latin artists and keeping in touch with friends from his native Colombia.

ElHood is sort of a bilingual MySpace promoting the latest in Latin music, and for Miami-based Monterrosa, it has become a personal and professional lifeline. It is also the latest in a wave of Hispanic social-networking sites building links across the U.S., Latin America and Spain, all hoping to capture coveted advertising dollars.

"A lot of Latin artists are plugged in," Monterrosa said. "So if you want to find them it's easy. If you go to sites like MySpace, you have to go through all sorts of genres, types of music, and languages."

About 56 percent of Hispanics in the United States use the Internet, compared with 71 percent of non-Hispanic whites and 60 percent of non-Hispanic blacks, according to the Pew Internet and American Life Project. But the number of Hispanics online jumps to 67 percent among 18- to 27-year-olds — the group most likely to visit social-networking sites and one coveted by advertisers."

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