2006: $0.0008
2007: $0.0011
2008: $0.0014
2009: $0.0018
2010: $0.0019
Assuming that a Webcaster plays 14 or 15 songs/hr, the old rate equated to about a penny per hour streamed to a listener, not including bandwidth or fees paid to the publishers and songwriters. So this rate is set to double next year and go way up from there by 2010. In terms of implications:
There's greater certainty for Webcasters as they've been waiting to know these rates for a while, which may have had a chilling effect with respect to their getting funded (I've counseled at least a couple of VCs looking at webcasting companies to wait until the rates have been set).
It may also impact any M&A activity that may have been swirling (like the Last.fm/Viacom). "
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