When the former US vice president Al Gore launched his new television channel, Current TV, he said the programs were designed to be 'snacked on'.
The channel, which shows a mixture of homemade and professional "bite-size" video clips between three and eight minutes in length, is aimed at 18- to 35-year-olds. Although the cable company Virgin Media will host the channel, it can also be viewed on satellite TV and, crucially, on the web. It is yet another sign of the rapid growth of internet TV in popularity and significance. As several deals between well established old media bastions and new media's young pretenders show, web TV is becoming increasingly important to broadcasters, advertisers and viewers."
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