Thursday, March 01, 2007 gets social with Shelfari investment

"It's yet another "social media" company - Shelfari. However, this one got some serious validation as Inc. (NASDAQ: AMZN) invested in the startup (the amount was not disclosed).
Founded last October, Shelfari is a community for book lovers. In fact, the company calls its users "Shelfarians." Basically, if you decide to become a Shelfarian, you can create your own social group and chat about your favorite books.
The company was also able to attract a top-notch advisory board. Some of the members include: Alex Algard, founder of and, and Andy Sack, co-founder of Judy's Book.
No doubt, the relationship with should help Shelfari get traction. "

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