Viacom Juices Joost, Snubs the Gooog

"On Feb. 20, media conglomerate Viacom (VIA) announced plans to license full shows to Joost, including popular programs, such as The Real World, from its MTV Networks, Comedy Central, and Paramount Pictures brands. Viacom Chief Executive Philippe Dauman cited respect for copyright as key to the deal, saying in a statement that Joost 'is built on a compelling and sustainable business model that respects both content creators and consumers.' "