paidContent.org: Wal-mart pay for download

"Wal-Mart, whose forays into music downloads till now haven’t panned out, is now dipping toes into the movie downloads business, conceptually a more natural fit for the biggest retailer of DVD in U.S. It has launched an exclusive “Superman Returns” DVD (a Warner Bros. movie) bundle containing a video download option with purchase of the physical DVD: With the purchase of the physical DVD, the users can also choose from three download options—$1.97 for portable devices, $2.97 for PCs/laptops, and $3.97 for both portable players and PC/laptops. "