Tuesday, February 06, 2007

Kiosks are the new retail stores | The Perspective | Self-Service & Kiosk Association

"Over the past 18 months the vending kiosk has become a hit. Unlike its information-terminal cousins, these kiosks combine a user interface with robotics to deliver physical products. Let’s take a look at two such systems.

First on my list is the Zoom Shop from San Francisco-based Zoom Systems. Last October the company raised an additional $35 million to fund its push to automated retail leadership. If you have yet to see a Zoom Shop, you’re in for a treat. These things look like a snack vending machine on steroids. But instead of Doritos and gum, these kiosks move high-end products via a touchscreen interface and the swipe of a credit card, with a portion of the revenues going to the location owner.

As part of my research for this column I checked out a Zoom Shop located in a nearby Macy’s department store. Macy’s, which you may not think of as a tech-forward retail environment, has received a boost from the Zoom Shop. The ideally situated vending kiosk, tall in stature and wide in product, offered various gizmos, including iPods and related accessories. What a great way for the retailer to be associated with the hottest electronics without having to invest in a specialized gadget department."

No comments: