Sunday, February 04, 2007

BlackArrow - About Us

BlackArrow was founded with the express purpose of helping programmers, agencies, and operators capitalize on the new advertising and revenue opportunities made possible by on-demand TV technologies, such as the digital video recorder, video-on-demand, and broadband video.

The next generation of TV ads will be dynamic, targeted, and interactive. They will be delivered over a variety of platforms including DVR, VOD, broadband, and mobile. To succeed, buyers and sellers require next generation ad management tools. Our service helps buyers and sellers efficiently plan, contract, traffic, report, and bill ODTV ad inventory."

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