"Atomic Moguls has reportedly raised nearly $1 million in first-round funding from VC firm Second Avenue Partners and Amazon.com. Atomic Moguls has launched FantasyMoguls.com, which is essentially a fantasy league for movies. You can draft movies and earn points based on how well they do at the box office, number of weeks in the top 5, per-theater average, and their IMDb review score (IMDb is Amazon.com owned). Traditional fantasy sports leagues allow you to draft players and earn points for how well they perform in games. "
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